Our Lula Floral Collection captures the feeling of Southern summers spent wandering through wildflowers, inspired by Helmsie’s hand drawn artwork and memories of carefree days on the farm. With warm, colorful florals and subtle Americana folk art influences, the print feels both nostalgic and timeless, designed to become a future family heirloom. Created in partnership with Helmsie and brought to life in Alabama, Lula celebrates heritage, craftsmanship, and the simple joy of something that makes you smile.
The Story Behind Lula
Step into the sun soaked Southern memories and hand drawn artistry that brought the Lula Collection to life in Alabama.